Bloggers can attract huge traffic towards their website by using two types of search results: Organic and Non- Organic. Organic search results are the listings which occur in Google Search because of showing huge relevance to the users’ search content. While non- organic search results are completely related with pay per click mechanism of advertising. Even if you are able to draw the attention of a huge customer base towards your website, it doesn’t mean that organic search is no longer required. Here are top 4 reasons which will inspire you to use Organic Search listings frequently.
It Still Matters A lot
Organic search is considered to be better when it comes to rendering pertinent traffic. However, paid search ads are suitable only for conversions and not traffic delivery wholly. With the integration of organic and non- organic search results, you will see astonishing results for your blog/ business in the meanwhile. Along with provision of huge return on investments, this deadly combination will also improve your visitors’ traffic.
Having No Authority
We all rely on social media platforms like Facebook, Twitter, Google Plus etc. for establishing lots of online traffic towards our website. When we are dependent on the sources on which are beyond our control, a single adverse move taken by them can destroy our online traffic overnight. With the help of organic search, you can at least mend some issues related to traffic replacement and increase in advertisement expenses.
By using Facebook or Pinterest, we become successful in creating online traffic for at most a couple of pages. Sadly, there is no great impact on the overall traffic of the website. Even if you are going for paid ads, you will be able to generate revenues only for the short- term. It allows visitors to visit your web page once, but it doesn’t give them a solid reason to keep on returning back to your site again and again.
In conducting organic search, choosing keywords as per your customers’ requirements should be your core objective. As per the experts, organic search results promise higher retention rates with respect to the online visitors. Implementing both organic and paid media in the right manner can channelize the success of your blog indeed.
Levels of Investment
Paid sources, as the name suggests, are going to be in your favor until unless you keep on spending numerous bucks from your pocket. Once you miss it intentionally or unintentionally, you will be seeing an instant decline in your traffic. Luckily, the case of organic search is entirely different. It enables people search for your website, if they end up having a wonderful experience in the first go. Plus, you can enjoy an ‘organic holiday’ by investing your money (that was supposed to be used for organic search) in other beneficial activities without worrying about the consequences.
The organic search is advantageous for both beginners and the established bloggers. At some point of time, we all face some twists and turns in our life. The same is the case with the bloggers. If the online traffic showed sky- rocketing results in one day, it is not mandatory that the same will happen in the future. However, to ensure that this keeps on happening frequently, it is highly suggested to use organic search results.