E- business owners are looking forward to build a strong hold over the entire market. However, relying solely on websites will never prove to be a game changer in the long- run. When you are focusing on huge market share, it becomes obvious to tap almost every resource that is within or beyond your range. Designing mobile apps can help you in driving large traffic towards your website, better conversions and increased visibility of your site. To enjoy these benefits, all you need to do is to follow some of the below mentioned SEO friendly tips.
1. Title Tags and Meta Descriptions
Even the greatest screens of your cell phones can’t match the wide desktop screens anyhow. Keeping this fact in mind, you should play smart by creating short yet informative URLs, title tags and meta- descriptions
2. Develop an XML Sitemap
Once you have formulated XML mobile sitemap, it needs to be submitted to Bing and Google. You must draw a line of distinction between the desktop pages and those of mobile. Now, you must be wondering WHY this needs to be done? By taking this witty move, you will be informed about the arising indexation issues of mobile pages. Further, it will let you know how critical these mobile issues are as compared to your desktop ones.
3. Optimize for Local Audience
If your e- business involves local components, it’s the perfect time to optimize your results for local users. It can be done by bringing uniformity to your name, cell number and address. Further, accurate information about the name of your city along with the state’s name should be provided in metadata of your website.
4. Rely on HTML5 instead of Flash
It may be possible that Flash is not available on the mobile of a user. This will sadly keep him away from knowing and enjoying those funny elements involved in your mobile site. In case, you are willing too much to add those special effects and animations in your content, you can rely on HTML5 completely.
5. Ignore using Pop Ups
We all feel restless after seeing those disturbing pop ups on our big desktop screen. Now, you may imagine how this level of frustration can touch new heights on little mobile screens. This makes the owners of mobile sites to neglect this annoying ‘Pop Up’ thing.
6. Cross Check your Links
It is highly suggested to verify your links in order to know if they are redirecting users to the right equivalent page or not. By establishing a fabulous server, your mobile users will be taken to the equivalent URL on your very own mobile website.
7. Use embedded videos
Use a reliable video embedding feature which can be operated on almost every device. To interact with the individuals who employ assistive technologies, you can add the transcripts of the posted videos as well.
Having a well organized structure and design for your mobile site will encourage customers to visit your site more. If your site is user- friendly, you’ll be getting more reasons to celebrate for achieving mobile SEO standards.