Difference between PPC and SEO which one is better?

07/28/2015 10:35 PM by Alex in SEO Tips

PPC and SEO are used to boost traffic to a website. Although, both are doing the same work but are actually different from each other. One of the major difference between PPC and SEO is that viewer’s traffic coming from the search engine is free while the traffic coming from PPC is paid. Before discussing the main differences between SEO and PPC, let’s have a look at what actually PPC and SEO mean.

Pay per Click is a process of buying ads which are displayed on the searchable sites with an objective to increase site traffic. The advertiser will be paid some amount whenever any user visits the website through a PPC ad.ppc vs seo tools

Search Engine Optimization refers to the methods or strategies used to get better rank in the search results so that the traffic on a website is increased. To obtain Top SEO rankings, different SEO tools and strategies needs to be used by a website.

Let’s have a look at the major differences between the SEO and PPC.

Huge difference in terms of cost

  • The cost involved in SEO is very less as compared to the cost involved in PPC. To place an advertisement at the top of a page in searchable website and that too in a competitive industry, a website owner needs to have a bulky budget. To obtain a top SEO website rank, a user need less cost as the online SEO tools can be used for free and other services are very much less expensive. There are several online SEO service providers which improve the site performance without charging high fees.

Ranking is permanent

  • SEO search rankings result are more permanent when compared with the search results of PPC. Once, a website owner runs out of budget, the PPC ads will not be displayed on the searchable sites anymore which will lower down the search ranking results. Whereas, it will take years to lower down the SEO results if all the links or tags are removed.

Higher conversion rate

  • PPC conversion rate is more than that of SEO because the PPC ads are quite attractive and highly targeted because of which a visitor from PPC is more likely to call for action. However, SEO can increase more site traffic than PPC, but the power to convince the visitor to call for action is very less.

Final word

SEO and PPC are responsible for increasing traffic site and improving the conversion rate. But, PPC is able to improve only conversion rate rather than increasing site traffic whereas SEO is able to increase site traffic only. So, in order to accomplish both the objectives it’s necessary that a website owner should use both PPC and SEO. A website owner should use PPC for short term purpose, especially when the conversion rate is decreasing day by day and SEO for long time purpose to increase viewer traffic. In this way, a website owner will be able to achieve both the objectives in the best economical way.

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