PPC and SEO are used to boost traffic to a website. Although, both are doing the same work but are actually different from each other. One of the major difference between PPC and SEO is that viewer’s traffic coming from the search engine is free while the traffic coming from PPC is paid. Before discussing the main differences between SEO and PPC, let’s have a look at what actually PPC and SEO mean.
Pay per Click is a process of buying ads which are displayed on the searchable sites with an objective to increase site traffic. The advertiser will be paid some amount whenever any user visits the website through a PPC ad.
Search Engine Optimization refers to the methods or strategies used to get better rank in the search results so that the traffic on a website is increased. To obtain Top SEO rankings, different SEO tools and strategies needs to be used by a website.
Let’s have a look at the major differences between the SEO and PPC.
Huge difference in terms of cost
Ranking is permanent
Higher conversion rate
SEO and PPC are responsible for increasing traffic site and improving the conversion rate. But, PPC is able to improve only conversion rate rather than increasing site traffic whereas SEO is able to increase site traffic only. So, in order to accomplish both the objectives it’s necessary that a website owner should use both PPC and SEO. A website owner should use PPC for short term purpose, especially when the conversion rate is decreasing day by day and SEO for long time purpose to increase viewer traffic. In this way, a website owner will be able to achieve both the objectives in the best economical way.