Although 2017 has only just started, you should already be gearing up and preparing your SEO for the year to come. In fact many had already started doing so towards the last quarter of 2016 – but it is still better late than never.
While it is almost a certainty that there are changes on the horizon for SEO in 2017, the exact shape and form that they’ll take is still up in the air. For now, here are 4 potential SEO trends that you should be preparing for:
Ever since Google first rolled out its ‘rich answers’ or ‘snippets’ and placed them right at the top of search engine results, they’ve been a hit. Over the course of 2016 the volume of rich answers grew tremendously, and that trend is almost assured to continue in 2017. In fact there is even speculation that rich answers may dovetail with search engine rankings more closely – making it all the more important.
Back in February 2016, Google introduced AMP – a new standard for webpages that is optimized for mobile devices and will load faster. Initially there was some skepticism over the project, but recently Google once again emphasized that it plans for AMP to play a central role in its search engine results – particularly for mobile. Already fresh content being published on AMP pages seem to be gaining more prominence than non-AMP content, so it is definitely a trend you will want to prepare for.
Over the years voice search has been slowly but surely growing in volume, and 2017 could very well be the year that it truly comes into its own. With Microsoft’s Cortana, Amazon’s Alexa and Googles Assistant rolling out to more and more devices this year, it stands to reason the volume of voice searches will shoot upwards. From an SEO perspective that means making sure content targets the right long tail keywords that are likely to be voice-based queries – and that will undoubtedly open up a whole new world of possibilities.
Although by no means a new trend, the growth of video continues to be so impressive (and relevant) that it absolutely has to be mentioned. On the SEO front the fact that Google still heavily promotes YouTube videos onto its search engine results just furthers that case, and properly utilized can enable videos to be both a traffic stream in its own right as well as a source of SEO value.
It is safe to say that although these are the trends worth preparing for – there may be a few curve balls thrown into the mix here and there. As always you should focus on providing high quality and relevant content – as that has a timeless sort of value as far as SEO is concerned. If you feel you need any help, nowadays there are ample SEO services out there – including those that specialize in certain areas such as dental SEO and may be able to tailor their solutions to your needs.